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For 19 years, SHOP has been dressing the women of Shorewood, Whitefish Bay, and Milwaukee's North Shore. Our boutique on Oakland Avenue is built on a simple idea: when you look good, you feel good. We hand-pick classic yet distinctive clothing and accessories from brands we love, and our team takes the time to help you find pieces that fit beautifully and work for your real life. Stop in and say hello, or shop our latest arrivals online.