ABOUT
OUR STORY
Dressing the North Shore since 2007
SHOP is a women's clothing and accessories boutique on Oakland Avenue in Shorewood, just north of downtown Milwaukee. For 19 years, we've helped women find pieces that look good, feel good, and fit real life.
HOW IT STARTED
Liz Sumner had a simple dream: a store where women could find clothing that made them look good and feel good, with styles you won't see everywhere, prices that feel within reach, and service that goes above and beyond.
In 2007, Liz shared that dream with her mother, Mary LeBlanc, and within a few months SHOP opened its doors in Shorewood. As the store grew, Jess Hoeft joined as store manager. In 2014, SHOP moved to its current home at 4524 N Oakland Ave, in the heart of the Shorewood business district.
HAND-PICKED AT MARKET
We travel to the markets in Chicago and New York to choose every piece, so our racks are full of classic yet distinctive clothing and accessories.
PERSONAL STYLING
Our team takes the time to learn your style and help you find pieces that fit beautifully and work for the way you live.
EASY TO VISIT
Find us on Oakland Avenue with a customer parking lot on site, open seven days a week.
“Whatever you’re doing, we want you to feel good doing it. Whether you’re at a business meeting, picking up the kids from school, or grabbing dinner with friends, every moment of your day matters. We love helping you dress for it.”
LIZ SUMNER, OWNER