ABOUT

What happens when you finally bring your dream to life?

For Liz Sumner, that dream was a vision of a store—one where women could find clothing that not only made them look good but also feel good. A place offering unique styles and accessories that weren’t available everywhere else, with prices that felt accessible, and customer service that went above and beyond.

In 2007, Liz shared this dream with her mother, Mary LeBlanc, and in just a few months, SHOP was born in a vibrant neighborhood just north of Downtown Milwaukee. As the store grew, Liz and Mary welcomed Jess Hoeft as the Store Manager.

SHOP offers women a carefully curated selection of on-trend clothing that’s comfortable, distinctive, and fun to wear. These pieces quickly become favorites—the ones you reach for over and over.

Liz and the SHOP Team love helping customers find their style, offering personalized advice and a shopping experience that feels just right.

“Whatever you’re doing, we want you to feel good doing it. Whether you’re at a business meeting, picking up the kids from school, or grabbing dinner with friends, every moment of your day matters. We love helping you dress for it.”

-Liz Sumner